Negligent Driving

The creative mind keeps finding different ways to convey a message, like this one. If one knows the story of Lord Ganesha on how & why he has an elephant face, this ad will make a perfect sense. But, whats the % of its affect on our commute. I don't know, so I assume its "0" effective. For the past 3 days, while travelling to office, I have seen accidents. Firstly, an Indica bumped into a side biker who was carrying a small kid. Secondly, during early morning hours, a biker was casually crossing the signal (a RED one) without even bothered to look for vehicles approaching from the Green signal side - The result - another indica bumped into this biker too. Strange or rather good coincedence, both the time, both the bikers just gotup from the road without any signs of pain; anger; and fear. They just were back on their bikes as if nothing happened. You really don't get to see this behaviour for a road accident... especially in chennai, were commuters would go to the extent of verbal abuse targeting family. Though negligent driving would prevail, has the commuters mentality changed ?